Digital Hive Mind was recently contracted by Vertex Pharmaceuticals for product photography to support the launch of Orkambi 6-11 in Canada. Vertex Pharmaceuticals, a global biotech company headquartered in Boston, MA, received approval from Health Canada on April 20th for use of Orkambi in children ages 6 to 11 who suffer from cystic fibrosis.
“Time is of the essence with any new product launch, but it’s especially critical when you’re dealing with a pharmaceutical product with the potential to dramatically improve patients’ quality of life. We recognize just how important quick turnaround is to both our clients and to the patients awaiting treatment, and make every effort to get the images out the door as quickly as possible.”
