Digital Hive Mind was selected by Kaney to update the company’s branding and website. The goal of the branding component was to preserve Kaney’s existing brand recognition while creating a more modern, cohesive identity. In addition to updating the logo, Digital Hive Mind designed new business cards, various corporate resources and sales deck templates.
Digital Hive Mind kicked off the website project with a comprehensive discovery process to uncover and document the Kaney team’s aesthetic preferences as well as messaging and functional requirements for the website. Most crucial to the project was user-friendly navigation to each of the various unique market segments the company serves, targeted content, and ease of updates and expansion as the company grows.