Digital Hive Mind is pleased to announce the launch of a new content managed website for J.L. Clark. The new site represents the culmination of J.L. Clark’s rebranding efforts, with a modern aesthetic that simultaneously pays homage to the history of the 113-year-old company and the quality and craftsmanship J.L. Clark is know for throughout the industry.
Digital Hive Mind worked closely with J.L. Clark to develop a set of goals for the new website, which included responsive & mobile-friendly technology, streamlined information architecture, flexibility for expansion, and ease of use for changes and updates. Digital Hive Mind also identified a strategic opportunity with the new branding, and new website, to incorporate more stylized photography as a driver to engage existing and potential customers with compelling examples of the impeccable quality they can expect from J.L. Clark. From a design perspective, the website follows J.L. Clark’s new brand guidelines, with a focus on highlighting the company’s unmatched expertise in metal lithography and metal packaging, as well as the expansive capacity of their plastics operations.
“We are thrilled with the modern look and ease of navigation of our new website and are eager to move forward in partnership with Digital Hive Mind to expand the site to support the next stages of our Marketing Strategy.”