Digital Hive Mind has been hired by PCI to produce a series of Subject Matter Expert videos.
The videos are part of an overall marketing strategy aimed at positioning PCI as a knowledge leader within the pharmaceutical clinical and commercial packaging market and will feature PCI employees giving a top level overview of relevant issues within their area of expertise. The videos will be posted PCI’s YouTube channel and to an Insights section at PCI’s website where the user will also find links to further information. Going forward the videos will be incorporated into PCI’s social media marketing and digital promotion.
Digital Hive Mind’s responsibilities include managing all aspects of production – scriptwriting and editing, staging, shooting, editing the final videos and providing distribution to the appropriate channels.