NATIONAL TUBE SUPPLY
THE RIGHT SUPPLY, RIGHT ON TIME.
National Tube Supply is a premium supplier of carbon & alloy mechanical tubing and chrome bar to the fluid power, oil & gas, construction, and heavy equipment industries in North America. NTS’ private ownership allows them to stock massive amounts of product across five warehouses, ensuring quick turnaround in a typically slow-moving market.
BRANDING
Shortly after their 30th anniversary, NTS approached DHM for a complete rebrand. The circle motif in the logo and wordmark takes inspiration from the rows upon rows of mechanical tubing stacked in NTS warehouses. Orange and blue stand out from the mundane gray sea of steel supplier branding.
TRADE SHOW
DHM designed and built a new exhibit for NTS to debut at CONEXPO-CON/AGG & IFPE 2023, the largest trade show in North America.
Two illuminated walls decorated with NTS’ tube motif and product selection frame the 20×20 exhibit. Multiple conversation hubs and a screen displaying NTS’ capabilities video center under a hang sign mimicking mechanical tube and chrome bar.
TRADE SHOW
DHM designed and built a new exhibit for NTS to debut at CONEXPO-CON/AGG & IFPE 2023, the largest trade show in North America.
Two illuminated walls decorated with NTS’ tube motif and product selection frame the 20×20 exhibit. Multiple conversation hubs and a screen displaying NTS’ capabilities video center under a hang sign mimicking mechanical tube and chrome bar.
PLAYING CARDS
For CONEXPO-CON/AGG & IFPE 2023 in Las Vegas, DHM designed and illustrated a full deck of playing cards for giveaways at NTS’ booth. The attention to detail on these cards is astounding; steel tube and bar stand in as weapons and NTS’ logo forms clubs, hearts, and spades on royals’ costumes. Each suit card is decked with one of thirteen factoids from NTS’ value prop by DHM, highlighting their value-added services, expansive inventory, and JIT delivery.
CAPABILITIES VIDEO
DHM planned, scripted, and shot footage for NTS’ capabilities video at their University Park, IL, facility. Creative angles and drone footage help convey the scale of NTS’ operations. Video gives your customers an exclusive look at your environment, people, and capabilities that no other medium can match. Video is the most engaging format to share your story on your website and social channels.
CAPABILITIES VIDEO
DHM planned, scripted, and shot footage for NTS’ capabilities video at their University Park, IL, facility. Creative angles and drone footage help convey the scale of NTS’ operations. Video gives your customers an exclusive look at your environment, people, and capabilities that no other medium can match. Video is the most engaging format to share your story on your website and social channels.
PHOTOGRAPHY
Quality photography takes every brand to a new level. Shots taken onsite at NTS have been used in marketing collateral, advertisements, web design, and social media communications. Especially in B2B markets, authentic photography of your team and environment can have an immense impact on your customer. Never underestimate the value of humanizing your brand.
